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Irritable bowel syndrome (IBS) has long been recognized as an important and challenging disorder for the gastroenterologist in western Europe and North America. Recent studies from Asia and other regions have raised the possibility that IBS may be prevalent elsewhere. For this reason, WGO chose IBS as its focus for World Digestive Health Day (WDHD) 2009 – a choice that proved most propitious, as the topic generated a great deal of interest in the lay press and media, as well as among gastroenterologists and health-care professionals in general. WDHD became WDH Year, such was the interest generated by IBS!
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